![]() The innovation was announced by the managing director, James Taylor, at the broadcaster’s 2024 program launch in Sydney, where he described it as “responsible advertising at its best”. Meanwhile, from next year viewers of SBS On Demand will be able to choose not to see gambling advertising on the platform, as well as ads for alcohol and fast food. Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundupĪcma prohibits gambling promotions during live streams of sporting events between 5am and 8.30pm, including the five minutes before and after a game. Despite the formal warning, a gambling advertisement was shown at 10.38am on 7plus during a live stream of an NFL American football game on 12 December 2022.
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